The direction of marketing relationships
Year of publication: |
2000
|
---|---|
Authors: | Rich, Michael K. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 15.2000, 2/3, p. 170-191
|
Publisher: |
MCB UP Ltd |
Subject: | Relationship marketing | Selling | Trust | Consumer behaviour | Communications |
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