With the exception of the work of Lages and colleagues, the international marketing literature has been examining performance exclusively as a dependent variable. This exploratory study builds on this emerging body of literature to discuss the main outcomes of performance, as it is expressed...

The paper applies artificial neural networks to investigate the effect of the exporter’s relationship orientation on the export performance, mediated by the relationship quality, taking into account the supplier’s strategic orientation and the foreign customer’s approach to purchasing. The...