META-RELQUAL in business relationships : a sales perspective
Nils M. Høgevold, Göran Svensson, Pierre Mostert, Mariëtte Zietsman
| Year of publication: |
2021
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|---|---|
| Authors: | Høgevold, Nils M. ; Svensson, Göran ; Mostert, Pierre ; Zietsman, Mariëtte |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 23.2021, 4, p. 472-497
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| Subject: | relationship marketing | sales perspective | relationship quality | META-RELQUAL | social exchange theory | SET | transaction cost analysis | TCA | business relationships | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Transaktionskosten | Transaction costs | Verkauf | Selling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2021.114717 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012514080