Xu, Chengli; Tian, Jing; Liu, Cong; Wang, Yan - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 1, pp. 106-115
Purpose With the rapid economic development, China has been increasingly paying special attention to its sports and … trillion yuan by 2025. To gain further insights into the current development of tennis in China, especially the development of …/methodology/approach To gain further insights into the current development of tennis in China, especially the development of WTA tennis …