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Retail spectacles and brand meaning : insights from a brand museum case study
Hollenbeck, Candice R.; Peters, Cara; Zinkhan, George M. - In: Journal of retailing 84 (2008) 3, pp. 334-353
Persistent link: https://www.econbiz.de/10003782199
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The netvertising image : netvertising image communication model (NICM) and construct definition
Stern, Barbara B.; Zinkhan, George M.; Holbrook, Morris B. - In: Advertising, promotion, and new media, (pp. 30-50). 2015
Persistent link: https://www.econbiz.de/10011708638
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Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.; Berthon, Pierre; Pitt, Leyland F.; … - In: Business Horizons 47 (2004) 6, pp. 33-40
Persistent link: https://www.econbiz.de/10005354517
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Competitive intelligence: Insights from executives
Gelb, Betsy D.; Saxton, Mary Jane; Zinkhan, George M.; … - In: Business Horizons 34 (1991) 1, pp. 43-47
Persistent link: https://www.econbiz.de/10005354796
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The Internet and the birth of real consumer power
Pitt, Leyland F.; Berthon, Pierre R.; Watson, Richard T.; … - In: Business Horizons 45 (2002) 4, pp. 7-14
Persistent link: https://www.econbiz.de/10005354894
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MANAGING TECHNOLOGY - Object-Orientation: A Tool for Enterprise Design
Watson, Richard T.; Zinkhan, George M.; Pitt, Leyland F. - In: California management review : CMR 46 (2004) 4, pp. 89-110
Persistent link: https://www.econbiz.de/10006609315
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Generating intrinsic customer value: examples from Wal-Mart
Hollenbeck, Candice; Zinkhan, George M.; Keller, Jens - In: Thexis : Fachzeitschrift für Marketing ; … 23 (2006) 3, pp. 16-20
Persistent link: https://www.econbiz.de/10007378029
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From the Editors: Enhancing Marketing Theory in Academic Research
Stewart, David W.; Zinkhan, George M. - In: Journal of the Academy of Marketing Science 34 (2006) 4, pp. 477-480
Persistent link: https://www.econbiz.de/10007278685
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PAPERS - The Structure of Sao Paulo Street Markets: Evolving Patterns of Retail Institutions
Zinkhan, George M.; Fontenelle, Suzana de M.; Balazs, … - In: Journal of consumer affairs : official publication of … 33 (1999) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10007341615
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The impact of outcome, competency and affect on service referral
Johnson, Madeline; Zinkhan, George M.; Ayala, Gail S. - In: The journal of services marketing 12 (1998) 4-5, pp. 397-415
Persistent link: https://www.econbiz.de/10007349442