Similar Search Results

Serviço de distribuição física (PSD): um aspecto negligenciado da administração mercadológica

Perreault Junior, William D.; Russ, Frederick A. - In: RAE - Revista de Administração de Empresas 17 (1977) 1

Persistent link: https://www.econbiz.de/10011192553

Improving Physical Distribution Service Decisions with Trade‐off Analysis

Perreault, William D.; Russ, Frederick A. - In: International Journal of Physical Distribution 7 (1976) 3, pp. 117-127

The purpose of this paper is to discuss some recent developments in trade‐off analysis which may provide distribution managers some guidance in (1) evaluating the physical distribution service (PDS) mix, (2) setting service levels, and (3) determining which elements of the mix warrant the...

Persistent link: https://www.econbiz.de/10014793298

Improving Writing Skills in Sales Management Courses: The Use of Memo-Writing Exercises

McNeilly, Kevin M.; Ranney, Frances J. - In: Journal of marketing education : JME (1995), pp. 17-24

Persistent link: https://www.econbiz.de/10007336247

I love my accountants ? they're wonderful: understanding customer delight in the professional services arena

Mcneilly, Kevin M.; Barr, Terri Feldman - In: The journal of services marketing 20 (2006) 3, pp. 152-159

Persistent link: https://www.econbiz.de/10007269841

I love my accountants ? they're wonderful: understanding customer delight in the professional services arena

Mcneilly, Kevin M.; Barr, Terri Feldman - In: The journal of services marketing 20 (2006) 2-3, pp. 152-159

Persistent link: https://www.econbiz.de/10007273464

Combining Writing and the Electronic Media in Sales Management Courses

McNeilly, Kevin M.; Ranney, Frances J. - In: Journal of marketing education : JME (1998), pp. 226-235

Persistent link: https://www.econbiz.de/10007347993

Buyer-Seller Relationships in the Procurement of Logistical Services

Dahlstrom, Robert; McNeilly, Kevin M.; Speh, Thomas W. - In: Journal of the Academy of Marketing Science 24 (1996) 2, pp. 110-124

Persistent link: https://www.econbiz.de/10006153962

The Value of Students' Classroom Experiences from the Eyes of the Recruiter: Information, Implications, and Recommendations for Marketing Educators

Feldman Barr, Terri; McNeilly, Kevin M. - In: Journal of marketing education : JME 24 (2002) 2, pp. 168-173

Persistent link: https://www.econbiz.de/10006264572

Tailoring a Marketing Course for a Non-Marketing Audience: A Professional Services Marketing Course

Mcneilly, Kevin M.; Barr, Terri Feldman - In: Journal of marketing education : JME 22 (2000) 3, pp. 152-160

Persistent link: https://www.econbiz.de/10006280527

Navigating Through Rough Waters: The Importance of Trust in Managing Sales Representatives in Times of Change - Joint sales calls and fair appraisals establish needed trust that ca...

McNeilly, Kevin M.; Lawson, Marian B. - In: Industrial marketing management : the international … 28 (1999) 1, pp. 37-62

Persistent link: https://www.econbiz.de/10006301398