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More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan; Ruyter, Ko de; Friedman, Mike; … - In: Journal of marketing 77 (2013) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
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Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel; Daryanto, Ahmad; Ruyter, Ko de; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
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Decomposing the effect of supplier development on relationship benefits : the role of relational capital
Blonska, Agnieszka; Storey, Chris; Rozemeijer, Frank; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1295-1306
Persistent link: https://www.econbiz.de/10010227754
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The extended transportation-imagery model : a meta-analysis of the antecedents and consequences of consumers' narrative transportation
Laer, Tom van; Ruyter, Ko de; Visconti, Luca M.; … - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 797-817
Persistent link: https://www.econbiz.de/10010253804
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A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
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Me, myself, and future generations : the role of affinity and effectiveness in the creation of consumer environmental stewardship (CENS)
Hensen, Niek; Keeling, Debbie I.; Ruyter, Ko de; … - In: Psychology & marketing 33 (2016) 5, pp. 389-406
Persistent link: https://www.econbiz.de/10011485884
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Making SENS : exploring the antecedents and impact of store environmental stewardship climate
Hensen, Niek; Keeling, Debbie I.; Ruyter, Ko de; … - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 497-515
Persistent link: https://www.econbiz.de/10011563228
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Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth; Mahr, Dominik; Grewal, Dhruv; … - In: Journal of retailing 91 (2015) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
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Take their word for it : the symbolic role of linguistic style matches in user communities
Ludwig, Stephan; Ruyter, Ko de; Mahr, Dominik; Wetzels, … - In: Management information systems : mis quarterly 38 (2014) 4, pp. 1201-1217
Persistent link: https://www.econbiz.de/10010433221
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Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad; Ruyter, Ko de; Wetzels, Martin; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 604-616
Persistent link: https://www.econbiz.de/10008747770