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Special Section - 2001: A Marketing Odyssey
Steckel, Joel H.; Brody, Ed - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 331-336
Persistent link: https://www.econbiz.de/10006898251
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Special Section - 2001: A Marketing Odyssey
Steckel, Joel H.; Brody, Ed - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 331-336
Persistent link: https://www.econbiz.de/10006898297
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Consumer Strategies for Purchasing Assortments within a Single Product Class
Lee, Jack K.H.; Steckel, Joel H. - In: Journal of retailing 75 (1999) 3, pp. 387-404
Persistent link: https://www.econbiz.de/10006626039
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A Multiple Ideal Point Model: Capturing Multiple Preference Effects from Within an Ideal Point Framework
Lee, Jack K.H.; Sudhir, K.; Steckel, Joel H. - In: Journal of marketing research : JMR 39 (2002) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10006655465
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Addendum to "Cross-validating Regression Models in Marketing Research"
Steckel, Joel H.; Vanhonacker, Wilfried R. - In: Marketing science : the marketing journal of the … 15 (1996) 1, pp. 109
Persistent link: https://www.econbiz.de/10006934432
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Cross-validating Regression Models in Marketing Research
Steckel, Joel H.; Vanhonacker, Wilfried R. - In: Marketing science : the marketing journal of the … 12 (1993) 4, pp. 415
Persistent link: https://www.econbiz.de/10006949292
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When do purchase intentions predict sales?
Morwitz, Vicki G.; Steckel, Joel H.; Gupta, Alok - In: International journal of forecasting 23 (2007) 3, pp. 347-364
Persistent link: https://www.econbiz.de/10007767633
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Roles in the NBA: There's Always Room for a Big Man, But His Role Has Changed
Ghosh, Avijit; Steckel, Joel H. - In: Interfaces : the INFORMS journal on the practice of … 23 (1993) 4, pp. 43-55
Persistent link: https://www.econbiz.de/10006354982
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Do initial stock price reactions provide a good measurement stick for marketing strategies?: The case of new product introductions in the US
Markovitch, Dmitri G.; Steckel, Joel H. - In: European journal of marketing : EJM 46 (2012) 3, pp. 406-422
Persistent link: https://www.econbiz.de/10009846069
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The Cambridge handbook of marketing and the law
Gersen, Jacob E. (ed.); Steckel, Joel H. (ed.) - 2023
This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form preferences, perceptions, and...
Persistent link: https://www.econbiz.de/10014466742