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Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables
Dillon, William R.; Kumar, Ajith; Smith de Borrero, Melinda - In: Journal of marketing research : JMR 30 (1993) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10006690608
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A simulation study to investigate the use of cutoff values for assessing model fit in covariance structure models
Sharma, Subhash; Mukherjee, Soumen; Kumar, Ajith; … - In: Journal of business research : JBR 58 (2005) 7, pp. 935-943
Persistent link: https://www.econbiz.de/10006713807
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Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables
Ashok, Kalidas; Dillon, William R.; Yuan, Sophie - In: Journal of marketing research : JMR 39 (2002) 1, pp. 31-46
Persistent link: https://www.econbiz.de/10006655468
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Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity
Dillon, William R.; Madden, Thomas J.; Kirmani, Amna; … - In: Journal of marketing research : JMR 38 (2001) 4, pp. 415-429
Persistent link: https://www.econbiz.de/10006656378
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Inferring Latent Brand Dependencies
Bückenholt, Ulf; Dillon, William R. - In: Journal of marketing research : JMR 37 (2000) 1, pp. 72-87
Persistent link: https://www.econbiz.de/10006663756
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Some New Methods for an Old Problem: Modeling Preference Changes and Competitive Market Structures in Pretest Market Data
Bockenholt, Ulf; Dillon, William R. - In: Journal of marketing research : JMR 34 (1997) 1, pp. 130-142
Persistent link: https://www.econbiz.de/10006675251
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A Segment-level Model of Category Volume and Brand Choice
Dillon, William R.; Gupta, Sunil - In: Marketing science : the marketing journal of the … 15 (1996) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10006934435
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Students' Evaluation of Teaching: Concerns of Item Diagnosticity
Madden, Thomas J.; Dillon, William R.; Leak, Roland L. - In: Journal of marketing education : JME 32 (2010) 3, pp. 264-275
Persistent link: https://www.econbiz.de/10008716440
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'GOOD SCIENCE'
Dillon, William R.; White, John B.; Rao, Vithala R.; … - In: Marketing research : a magazine of management and … 9 (1997) 4, pp. 22-31
Persistent link: https://www.econbiz.de/10007128287
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Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies
Briesch, Richard A.; Dillon, William R.; Blattberg, … - In: Journal of marketing research : JMR 45 (2008) 5, pp. 618
Persistent link: https://www.econbiz.de/10008110485