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If You've Seen One, You've Seen Them All! Are Young Millennials the Same Worldwide?
Schewe, Charles D.; Debevec, Kathleen; Madden, Thomas J.; … - In: Journal of international consumer marketing 25 (2013) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10010065800
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Are today's Millennials splintering into a new generational cohort? Maybe!
Debevec, Kathleen; Schewe, Charles D.; Madden, Thomas J.; … - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 20-31
Persistent link: https://www.econbiz.de/10010068966
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Category Positioning and Store Choice: The Role of Destination Categories
Briesch, Richard A.; Dillon, William R.; Fox, Edward J. - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 488-509
Persistent link: https://www.econbiz.de/10010121809
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Market Segmentation by Cohorts: The Value and Validity of Cohorts in America and Abroad
Schewe, Charles D.; Noble, Stephanie M. - In: Journal of marketing management : MM 16 (2000) 1-3, pp. 129-142
Persistent link: https://www.econbiz.de/10006985085
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Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables
Ashok, Kalidas; Dillon, William R.; Yuan, Sophie - In: Journal of marketing research : JMR 39 (2002) 1, pp. 31-46
Persistent link: https://www.econbiz.de/10006655468
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Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity
Dillon, William R.; Madden, Thomas J.; Kirmani, Amna; … - In: Journal of marketing research : JMR 38 (2001) 4, pp. 415-429
Persistent link: https://www.econbiz.de/10006656378
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Inferring Latent Brand Dependencies
Bückenholt, Ulf; Dillon, William R. - In: Journal of marketing research : JMR 37 (2000) 1, pp. 72-87
Persistent link: https://www.econbiz.de/10006663756
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Some New Methods for an Old Problem: Modeling Preference Changes and Competitive Market Structures in Pretest Market Data
Bockenholt, Ulf; Dillon, William R. - In: Journal of marketing research : JMR 34 (1997) 1, pp. 130-142
Persistent link: https://www.econbiz.de/10006675251
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Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables
Dillon, William R.; Kumar, Ajith; Smith de Borrero, Melinda - In: Journal of marketing research : JMR 30 (1993) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10006690608
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A simulation study to investigate the use of cutoff values for assessing model fit in covariance structure models
Sharma, Subhash; Mukherjee, Soumen; Kumar, Ajith; … - In: Journal of business research : JBR 58 (2005) 7, pp. 935-943
Persistent link: https://www.econbiz.de/10006713807