The gap between evolutionary and neoclassical economics remains large. This article proposed that the gap can be narrowed by evolutionary economies developing process theories that can provide evolutionary theoretical foundations for formal models in the neoclassical equilibrium tradition. This...

Purpose – The purpose of this paper is to illustrate that conceptual frameworks developed from a general theory of competition, i.e. resource‐advantage (R‐A) theory, can facilitate managerial action. Design/methodology/approach – After a brief overview of resource‐advantage (R‐A)...

Purpose – This study aims to examine the role of market orientation as a relationship property. This property, labeled “alliance market orientation”, is at the inter‐firm level and is related to the new product development (NPD) activities of alliances. The main objectives of this...

Purpose – Drawing on resource‐advantage theory and a diverse literature base, this article seeks to further the development of the explanatory foundations of relationship marketing theory by proposing, and then providing, tentative answers to three “why?” questions in relationship...