Foxall, Gordon R.; GREENLEY, GORDON E. - In: The Service Industries Journal 20 (2000) 2, pp. 39-63
The Behavioural Perspective Model (BPM) classifies consumer behaviours based on their utilitarion and informational consequences; it further categorises them by the scope of the settings in which they occur. An empirical study (N = 561) shows these outcomes to predict consumers’ verbal reports...