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Marketing theory
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Wensley, Robin
71
Faria, Alex
25
Guedes, Ana Lucia
8
Dibb, Sally
6
Brownlie, Douglas
5
Guedes, Ana
5
Whittington, Richard
5
Saren, Michael
4
Weitz, Barton A.
4
Day, George S.
3
Sammut-Bonnici, Tanya
3
Alcadipani, Rafael
2
Caswill, Chris
2
Grundy, Tony
2
Hemais, Marcus Wilcox
2
Ibarra Colado, Eduardo
2
Ibarra‐Colado, Eduardo
2
Jack, Gavin
2
Jammulamadaka, Nimruji
2
Ruggunan, Shaun
2
Simões, Cláudia
2
Stern, Philip
2
Thomas, Howard
2
Wanderley, Sergio
2
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1
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1
Allard-Poesi, Florence
1
Barrile, Parker
1
Bell, Emma
1
Bencherki, Nicolas
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Beverungen, Armin
1
Bosch, Herman
1
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Bouyssou, Denis
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1
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Cailluet, Ludovic
1
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1
Calas, Marta
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Critical perspectives on international business
7
European Journal of Marketing
5
European journal of marketing : EJM
4
British journal of management : BJM
3
Business strategy review
3
Journal of marketing
2
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2
Management Decision
2
Organization : the interdisciplinary journal of organization, theory and society
2
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The marketing book
2
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AIM Research Working Paper Series 051 [2007]
1
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1
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1
Business History
1
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1
Challenges and controversies in management research
1
Critical marketing : defining the field
1
Desafios econômicos e gerenciais das relações luso-brasileiras : uma década em perspectiva
1
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1
Images of strategy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International management and international relations : a critical perspective from Latin America
1
Journal of Historical Research in Marketing
1
Journal of Management Development
1
Journal of business ethics : JBE
1
Journal of business research : JBR
1
Journal of historical research in marketing
1
Kent series in marketing
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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London Business School journal
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MPRA Paper
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Major theoretical debates and contemporary issues in marketing theory
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ECONIS (ZBW)
48
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17
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In search of 'interfirm management' in supply chains: recognizing contradictions of language and power by listening
Faria, Alex
;
Wensley, Robin
- In:
Journal of business research : JBR
55
(
2002
)
7
,
pp. 603-610
Persistent link: https://www.econbiz.de/10006723156
Saved in:
2
Marketing strategy
Wensley, Robin
- In:
Marketing theory : a student text
,
(pp. 209-236)
.
2010
Persistent link: https://www.econbiz.de/10003950836
Saved in:
3
Seeking relevance in management research
Wensley, Robin
- In:
Challenges and controversies in management research
,
(pp. 258-274)
.
2011
Persistent link: https://www.econbiz.de/10008856070
Saved in:
4
"The voice of the consumer?" : speculations on the limits to the marketing analogy
Wensley, Robin
-
2008
Persistent link: https://www.econbiz.de/10003610483
Saved in:
5
Effective decision aids in marketing
Wensley, Robin
- In:
London Business School journal
2
(
1977
)
3
,
pp. 12-17
Persistent link: https://www.econbiz.de/10003705077
Saved in:
6
Relevance of critique : can and should critical marketing influence practice and policy?
Wensley, Robin
- In:
Critical marketing : defining the field
,
(pp. 233-243)
.
2007
Persistent link: https://www.econbiz.de/10003534575
Saved in:
7
Market ideology, globalization and neoliberalism
Wensley, Robin
- In:
The SAGE handbook of marketing theory
,
(pp. 235-243)
.
2010
Persistent link: https://www.econbiz.de/10003923128
Saved in:
8
Putting AIM in context : retrospective and prospective views on UK management research initiatives
Wensley, Robin
- In:
Management decision : MD
47
(
2009
)
9
,
pp. 1476-1484
Persistent link: https://www.econbiz.de/10009524484
Saved in:
9
Getting to close to the fire : the challenge of engaging stories and saving lives
Wensley, Robin
- In:
British journal of management : BJM
22
(
2011
)
3
,
pp. 370-381
Persistent link: https://www.econbiz.de/10009308235
Saved in:
10
The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-85)
.
2016
Persistent link: https://www.econbiz.de/10011471631
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