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The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges
Voss, Glenn B.; Parasuraman, A.; Grewal, Dhruv - In: Journal of marketing 62 (1998) 4, pp. 46-61
Persistent link: https://www.econbiz.de/10005973273
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The Behavioral Consequences of Service Quality
Zeithaml, Valarie A.; Berry, Leonard L.; Parasuraman, A. - In: Journal of marketing 60 (1996) 2, pp. 31-46
Persistent link: https://www.econbiz.de/10005988383
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Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research
Parasuraman, A.; Zeithaml, Valarie A.; Berry, Leonard L. - In: Journal of marketing 58 (1994) 1, pp. 111-124
Persistent link: https://www.econbiz.de/10006002321
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Alternative Scales for Measuring Service Quality: A Comparative Assessment Based on Psychometric and Diagnostic Criteria
Parasuraman, A.; Zeithaml, Valarie A.; Berry, Leonard L. - In: Journal of retailing 70 (1994) 3, pp. 201-230
Persistent link: https://www.econbiz.de/10006636139
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Research Note: More on Improving Service Quality Measurement
Parasuraman, A.; Berry, Leonard L.; Zeithaml, Valarie A. - In: Journal of retailing 69 (1993) 1, pp. 140-147
Persistent link: https://www.econbiz.de/10006638519
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Building a New Academic Field--The Case of Services Marketing
Berry, Leonard L.; Parasuraman, A. - In: Journal of retailing 69 (1993) 1, pp. 13-60
Persistent link: https://www.econbiz.de/10006638523
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Introduction to Special Section
Berry, Leonard L.; Parasuraman, A. - In: Journal of retailing 69 (1993) 1, pp. 10-12
Persistent link: https://www.econbiz.de/10006638524
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Marketing services: competing through quality
Barry, Leonard L.; Parasuraman, A.; Yorke, D.A. - In: Journal of the Market Research Society : JMRS 35 (1993) 2, pp. 193
Persistent link: https://www.econbiz.de/10006712876
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Process completeness: Strategies for aligning service systems with customers’ service needs
Piccoli, Gabriele; Brohman, M.Kathryn; Watson, Richard T.; … - In: Business horizons 52 (2009) 4, pp. 367-376
Persistent link: https://www.econbiz.de/10008262190
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An interdisciplinary approach to assessing the characteristics and sales potential of modern salespeople
Reday, Peter A.; Marshall, Roger; Parasuraman, A. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 838-844
Persistent link: https://www.econbiz.de/10008317121