Robustness of ordinal measures of competitive strategy variables employed in business research : A PIMS data-based analysis
Year of publication: |
1988
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---|---|
Authors: | Parasuraman, A. ; Rajan Varadarajan, P. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 17.1988, 1, p. 101-113
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Publisher: |
Elsevier |
Saved in:
Online Resource
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