Narrow search
Showing 61 - 70 of 92
Cover Image
The loyalty ripple effect: Appreciating the full value of customers
Gremler, Dwayne D.; Brown, Stephen W. - In: International journal of service industry management : IJSIM 10 (1999) 3, pp. 271-291
Persistent link: https://www.econbiz.de/10007121304
Cover Image
Rapport-Building Behaviors Used by Retail Employees
Gremler, Dwayne D.; Gwinner, Kevin P. - In: Journal of retailing 84 (2008) 3, pp. 308-324
Persistent link: https://www.econbiz.de/10008099667
Cover Image
Paradigms in service research
Tronvoll, Bård; Brown, Stephen W.; Gremler, Dwayne D.; … - In: Journal of service management 22 (2011) 5, pp. 560-586
Persistent link: https://www.econbiz.de/10009340257
Cover Image
Rapport-Building Behaviors Used by Retail Employees
Gremler, Dwayne D.; Gwinner, Kevin P. - In: Journal of retailing 84 (2008) 3, pp. 308-325
Persistent link: https://www.econbiz.de/10008898039
Cover Image
From customer readiness to customer retention : the mediating role of customer psychological and behavioral engagement
Torkzadeh, Samaneh; Zolfagharian, Mohammadali; … - In: European journal of marketing 56 (2022) 7, pp. 1799-1829
Persistent link: https://www.econbiz.de/10013352641
Cover Image
Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2013 - Sixth edition
Persistent link: https://www.econbiz.de/10013469345
Cover Image
Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2009 - Fifth Edition, International Edition
Persistent link: https://www.econbiz.de/10013469449
Cover Image
Services marketing : integrating customer focus across the firm
Wilson, Alan; Zeithaml, Valerie A.; Bitner, Mary Jo; … - 2008 - 1. European ed.
Persistent link: https://www.econbiz.de/10013469468
Cover Image
What the eye does not see, the mind cannot reject: Can call center location explain differences in customer evaluations?
Walsh, Gianfranco; Gouthier, Matthias; Gremler, Dwayne D.; … - In: International business review : the official journal of … 21 (2012) 5, pp. 957-968
Persistent link: https://www.econbiz.de/10009996328
Cover Image
Articles - Experiential Learning Exercises in Services Marketing Courses
Gremler, Dwayne D.; Hoffman, K.Douglas; Keaveney, Susan M. - In: Journal of marketing education : JME 22 (2000) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10006289417