Services marketing : integrating customer focus across the firm
Year of publication: |
2008 ; 1. European ed.
|
---|---|
Authors: | Wilson, Alan ; Zeithaml, Valerie A. ; Bitner, Mary Jo ; Gremler, Dwayne D. |
Publisher: |
London [u.a.] : McGraw-Hill Education |
Subject: | Dienstleistung | Marketing |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
Extent: | XXII, 623 S. Ill., graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index pbk. - : £37.99 : CIP entry (Mar.) |
ISBN: | 0-07-710795-0 ; 978-0-07-710795-6 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Bieberstein, Ingo, (1995)
-
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
Meyer, Anton, (1996)
-
Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden ; mit Fallbeispielen
Meffert, Heribert, (1997)
- More ...
-
Technology's impact on the gaps model of service quality
Bitner, Mary Jo, (2010)
-
Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A., (2006)
-
Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A., (2017)
- More ...