Business Models -- Green Price and Product Strategy -- Green Promotion and Marketing Communication -- Green Supply Chain …, and Strategic Positioning -- Authenticity, Blockchain Technology and Green Marketing. . …This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in …

-- Steps Towards Marketing Tech Strategy and Implementation. …Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive … book equips you with the knowledge and tools needed to thrive in today's digital marketing environment. With decades of …