Narrow search
Showing 121 - 130 of 493
Cover Image
Marketing-mix recommendations to manage value growth at P&G Asia-Pacific
Kumar, V.; Fan, Jia; Gulati, Rohit; Venkat, P. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 645-655
Persistent link: https://www.econbiz.de/10003884998
Cover Image
The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander; Jayachandran, Satish; Kumar, V. - In: Journal of marketing 73 (2009) 6, pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Cover Image
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.; Shah, Denish - In: Journal of marketing 73 (2009) 6, pp. 119-136
Persistent link: https://www.econbiz.de/10003901146
Cover Image
Implementing profitability through a customer lifetime value management framework
Kumar, V.; Venkatesan, Rajkumar; Beckmann, D. - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Cover Image
Cross-national diffusion research: what do we know and how certain are we?
Kumar, V.; Ganesh, Jaishankar; Echambadi, Raj - 2006
Persistent link: https://www.econbiz.de/10003410840
Cover Image
Interaction orientation : the new marketing competency
Kumar, V.; Ramani, Girish - In: Does marketing need reform? : fresh perspectives on the …, (pp. 109-118). 2006
Persistent link: https://www.econbiz.de/10003430122
Cover Image
Marketing research
Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Cover Image
Rational conversions
Kumar, Vikas - 2009
Persistent link: https://www.econbiz.de/10003919072
Cover Image
Can product returns make you money?
Petersen, J. Andrew; Kumar, V. - In: MIT sloan management review 51 (2009/10) 3, pp. 85-89
Persistent link: https://www.econbiz.de/10003971391
Cover Image
Investigating the effect of new store openings in a dynamic environment
Pancras, Joseph; Sriram, S.; Kumar, V. - In: MSI reports : working paper series (2009) 3, pp. 77-101
Persistent link: https://www.econbiz.de/10003950211