Can product returns make you money?
Year of publication: |
2010
|
---|---|
Authors: | Petersen, J. Andrew ; Kumar, V. |
Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 51.2009/10, 3, p. 85-89
|
Subject: | Distanzhandel | Distance selling | Kundenanalyse | Customer analysis | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing |
-
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J., (2001)
-
Dittmar, Matthias, (2000)
-
Günter, Bernd, (1998)
- More ...
-
Choosing the Right Metrics to Maximize Profitability and Shareholder Value
Petersen, J. Andrew, (2009)
-
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V., (2010)
-
Marketing research: new methodology
Kumar, V., (2012)
- More ...