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Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence
Kumar, V.; Petersen, J.Andrew - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 504-519
Persistent link: https://www.econbiz.de/10006149566
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Learning Effect in Multinational Diffusion of Consumer Durables: An Exploratory Investigation
Ganesh, Jaishankar; Kumar, V.; Subramaniam, Velavan - In: Journal of the Academy of Marketing Science 25 (1997) 3, pp. 214-228
Persistent link: https://www.econbiz.de/10006153538
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Capturing the Cross-National Learning Effect: An Analysis of an Industrial Technology Diffusion
Ganesh, Jaishankar; Kumar, V. - In: Journal of the Academy of Marketing Science 24 (1996) 4, pp. 328-337
Persistent link: https://www.econbiz.de/10006154315
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Explaining the Variation in Short-Term Sales Response to Retail Price Promotions
Kumar, V.; Pereira, Arun - In: Journal of the Academy of Marketing Science 23 (1995) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10006154652
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Explaining Variations in the Advertising & Promotional Costs-Sales Ratio: A Response, Research Criteria, and Guidelines
Balasubramanian, Siva K.; Kumar, V. - In: Journal of marketing 61 (1997) 1, pp. 97-98
Persistent link: https://www.econbiz.de/10005986478
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Explaining Variations in the Advertising & Promotional Costs-Sales Ratio: A Reanalysis
Balasubramanian, Siva K.; Kumar, V. - In: Journal of marketing 61 (1997) 1, pp. 85-96
Persistent link: https://www.econbiz.de/10005986479
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To terminate or not an ongoing R&D project: A managerial dilemma
Kumar, V.; Persaud, A.N.S.; Kumar, U. - In: IEEE transactions on engineering management : EM 43 (1996) 3, pp. 273-284
Persistent link: https://www.econbiz.de/10005992436
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The application of quality control circle to improve the PQCDSM quality parameters : a case study
Mittal, Ankesh; Gupta, Pardeep; Kumar, Vimal; Chan, … - In: International journal of productivity and quality … 40 (2023) 1, pp. 102-119
Persistent link: https://www.econbiz.de/10014364217
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The role of barriers to TQM success : a case study of Deming awarded industry
Mittal, Ankesh; Gupta, Pardeep; Kumar, Vimal; Verma, Pratima - In: International journal of productivity and quality … 40 (2023) 3, pp. 295-307
Persistent link: https://www.econbiz.de/10014431112
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Nurturing resource availability of ridesharing platforms by priming goal-oriented operational effectiveness
Lahiri, Avishek; Dogan, Orhan Bahadir; Kumar, V. - In: Journal of business research : JBR 168 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014434765