Latanich, Gary; Nonis, Sarath A.; Hudson, Gail I. - In: Journal of Marketing for Higher Education 11 (2001) 3, pp. 1-16
<title>ABSTRACT</title> Distance learning has existed for more than a century (Huntley and Mather, 1999; Sherry, 1995). However, recent technological advances have rejuvenated the distance learning industry by making it possible for institutes of higher education to provide their services at many locations at the...