Within the framework proposed by Mussa and Rosen (1978)for mod- elling quality di .erentiation,we allow consumers to … always prevails when consumers are assumed to make mutually exclusive purchases,either uniqueness,or multiplicity,or absence …

Reports on a study in which 265 consumers were asked to assign price and quality estimates to women’s sweaters. Uses a …

judgments of product prices. One important issue concerns whether consumers process price information in a similar way to that …Usually price information is presented as arabic numerals and consumers’ brand selections often involve comparative … communicate prices. This paper reports two studies that compare the processing of price with other numerical information.  …

One main concern regarding the use of reference prices in advertisements relates to the possibility of deception due to … consumers' positive response towards exaggerated or implausible claims. This paper examines the moderating roles of a contextual … influencing consumer evaluation of reference prices across two experiments. The results support the hypothesized effects of need …

knowledge by comparing consumers' price estimations with actual market prices. Data was collected, designed as a panel interview …, at two points of time. The price data contains the actual prices of six selected products, from 27 retail stores in … prices in Istanbul. The price estimation was obtained at personal interviews (599 individuals) outside a shopping situation …

creating price perception subscales, no significant differences emerge between Chinese, Japanese, and US consumers on value … both China and Japan. The primary conclusions (i.e. that Chinese consumers reported significantly higher price and prestige … sensitivity, compared to USA and Japanese consumers, while US consumers showed higher levels of sales proneness than Chinese and …