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Einfluss des Images von Bio-Produkten auf den Absatz der Erzeugnisse

Simons, Johannes; Vierboom, Carl; Harlen, Ingo - In: German Journal of Agricultural Economics 50 (2001) 5

According to several surveys organic products widely meet consumers demand, but the corresponding market share in Germany is less than 2,5 %. Missing confidence in the authenticity of organic products, high prices compared to other foods, a low density of distribution, and a lack of a uniform...

Persistent link: https://www.econbiz.de/10008802738

Organic products in Mexico and South Korea on Twitter

Meza, Xanat Vargas; Park, Han Woo - In: Journal of business ethics : JOBE 135 (2016) 3, pp. 587-603

Persistent link: https://www.econbiz.de/10011498587

Investigation of green marketing practices of UAE hypermarkets

Joghee, Shanmugan; Dubey, Anil Roy; Singh, Sonia - In: International journal of enterprise network management … 12 (2021) 4, pp. 367-381

Persistent link: https://www.econbiz.de/10012797772

Non-technological and Technological Innovation: Strange Bedfellows?

Schmidt, Tobias; Rammer, Christian - 2007

marketing methods. We find that the determinants of a firm?s propensity to introduce technological and non …

Persistent link: https://www.econbiz.de/10010297939

Value creation through marketing data analytics : the distinct contribution of data analytics assets and capabilities to unit and firm performance

Sáenz, Josune; Ortiz de Guinea, Ana; … - In: Information & management : the internat. journal of … 59 (2022) 8, pp. 1-14

Persistent link: https://www.econbiz.de/10013488540

Examining the drivers of marketing innovation in SMEs

Dwivedi, Abhishek; Pawsey, Nicholas - In: Journal of business research : JBR 155 (2023) 2, pp. 1-12

Persistent link: https://www.econbiz.de/10013492784

Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and marketing innovation matter?

Jeong, So Won; Chung, Jae-eun - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 74-89

Persistent link: https://www.econbiz.de/10013553036

Marketing innovation influences on market and customer related performances : evidences of Korean manufacturing companies

Lee, Tong-Keun; Yu, Cheon; Dong, Xiaoxu; Yun Seop Hwang - In: Global business and finance review 21 (2016) 1, pp. 109-127

The marketing related literatures emphasize the key role of marketing for companies performances. However, not much … attention has been paid to marketing innovations and their performances. Focusing on 2,149 Korean manufacturing companies, this … paper examines the factors that influence companies' marketing innovation decisions and marketing performances by using the …

Persistent link: https://www.econbiz.de/10011523605

The effects of the crisis on marketing innovation : an application for Spain

Medrano, Natalia; Olarte-Pascual, Cristina - In: The journal of business & industrial marketing 31 (2016) 3, pp. 404-417

Persistent link: https://www.econbiz.de/10011524008

Does technological innovation undertaken alone have a real pivotal role? : product and marketing innovation in manufacturing firms

Bartoloni, Eleonora; Baussola, Maurizio - In: Economics of innovation and new technology 25 (2016) 1/2, pp. 91-113

Persistent link: https://www.econbiz.de/10011439934