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Einfluss des Images von Bio-Produkten auf den Absatz der Erzeugnisse

Simons, Johannes; Vierboom, Carl; Harlen, Ingo - In: German Journal of Agricultural Economics 50 (2001) 5

According to several surveys organic products widely meet consumers demand, but the corresponding market share in Germany is less than 2,5 %. Missing confidence in the authenticity of organic products, high prices compared to other foods, a low density of distribution, and a lack of a uniform...

Persistent link: https://www.econbiz.de/10008802738

The marketing analysis of the organic products market: world experience

Voronetska, I. - In: Balanced Nature Using 7 (2013) 2-3, pp. 40-46

on the basis of marketing analysis of the indicated market abroad …

Persistent link: https://www.econbiz.de/10011086604

Non-technological and Technological Innovation: Strange Bedfellows?

Schmidt, Tobias; Rammer, Christian - 2007

marketing methods. We find that the determinants of a firm?s propensity to introduce technological and non …

Persistent link: https://www.econbiz.de/10010297939

Does technological innovation undertaken alone have a real pivotal role? : product and marketing innovation in manufacturing firms

Bartoloni, Eleonora; Baussola, Maurizio - In: Economics of innovation and new technology 25 (2016) 1/2, pp. 91-113

Persistent link: https://www.econbiz.de/10011439934

Marketing innovation influences on market and customer related performances : evidences of Korean manufacturing companies

Lee, Tong-Keun; Yu, Cheon; Dong, Xiaoxu; Yun Seop Hwang - In: Global business and finance review 21 (2016) 1, pp. 109-127

The marketing related literatures emphasize the key role of marketing for companies performances. However, not much … attention has been paid to marketing innovations and their performances. Focusing on 2,149 Korean manufacturing companies, this … paper examines the factors that influence companies' marketing innovation decisions and marketing performances by using the …

Persistent link: https://www.econbiz.de/10011523605

The effects of the crisis on marketing innovation : an application for Spain

Medrano, Natalia; Olarte-Pascual, Cristina - In: The journal of business & industrial marketing 31 (2016) 3, pp. 404-417

Persistent link: https://www.econbiz.de/10011524008

Sustainable development and innovation in financial services

Mahcine, Hala Miada; Cherchem, Mohamed - In: Inventi impact: microfinance & banking (2021) 1, pp. 44-54

Persistent link: https://www.econbiz.de/10012815992

The value of marketing innovation : market-driven versus market-driving

Tang, Ya; Zhanga, Shaoling Katee; Peng, Jianping - In: Journal of business research : JBR 126 (2021), pp. 88-98

Persistent link: https://www.econbiz.de/10012494233

Examining the effect of marketing innovations on GPMA : a study using the PLS-SEM approach

Pant, Mayank; Virdi, Amarpreet Singh; Chaubey, D. S. - In: Global business review 21 (2020) 4, pp. 1025-1036

Persistent link: https://www.econbiz.de/10012287535

Marketing innovation : a systematic review

Purchase, Sharon; Volery, Thierry - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 9/10, pp. 763-793

Persistent link: https://www.econbiz.de/10012292956