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Channel management: structure, governance, and relationship management
Anderson, Erin; Coughlan, Anne T. - In: Handbook of marketing, (pp. 223-247). 2006
Persistent link: https://www.econbiz.de/10003335105
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Price-matching guarantees, retail competition, and product-line assortment
Coughlan, Anne T.; Shaffer, Greg Eric - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 580-588
Persistent link: https://www.econbiz.de/10003868072
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Determinants of pay levels and structures in sales organizations
Rouziès, Dominique; Coughlan, Anne T.; Anderson, Erin; … - In: Journal of marketing 73 (2009) 6, pp. 92-104
Persistent link: https://www.econbiz.de/10003901119
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A cointegration analysis of the correlates of performance in franchised channels
Dant, Rajiv P.; Kacker, Manish; Coughlan, Anne T.; … - In: Economics and management of networks : franchising, …, (pp. 169-189). 2007
Persistent link: https://www.econbiz.de/10003435920
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Optimal sales force diversification and group incentive payments
Caldieraro, Fabio; Coughlan, Anne T. - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1009-1026
Persistent link: https://www.econbiz.de/10003909041
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Creating superior value by managing the marketing-operations management interface
Coughlan, Anne T.; Shulman, Jeffrey D. - In: Kellogg on marketing, (pp. 393-408). 2010
Persistent link: https://www.econbiz.de/10008664270
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Optimal restocking fees and information provision in an integrated demand-supply model of product returns
Shulman, Jeffrey D.; Coughlan, Anne T.; Savaskan, R. Canan - In: Manufacturing & service operations management : M & SOM 11 (2009) 4, pp. 577-594
Persistent link: https://www.econbiz.de/10008666615
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Managing consumer returns in a competitive environment
Shulman, Jeffrey D.; Coughlan, Anne T.; Savaskan, R. Canan - In: Management science : journal of the Institute for … 57 (2011) 2, pp. 347-362
Persistent link: https://www.econbiz.de/10008901438
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Marketing modeling reality and the realities of marketing modeling
Coughlan, Anne T.; Choi, Seung-chan; Chu, Wujin; … - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 317-333
Persistent link: https://www.econbiz.de/10008648787
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Sales force compensation : research insights and research potential
Coughlan, Anne T.; Joseph, Kissan - In: Handbook of business-to-business marketing, (pp. 473-495). 2012
Persistent link: https://www.econbiz.de/10009500125