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Data-driven Marketing : Insights aus Wissenschaft und Praxis

Boßow-Thies, Silvia (ed.); Hofmann-Stölting, Christina (ed.) - 2020

Persistent link: https://www.econbiz.de/10012203723

Content Marketing - ein Definitionsansatz : Rahmenbedingungen, relevante Akteure und Begriffsentwicklung

Uhl, Manfred - 2020

Persistent link: https://www.econbiz.de/10012205652

Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation

Chlupsa, Christian (ed.) - 2020

Die aktuelle Krise brachte und bringt Organisationen noch bis heute an ihre Grenzen. Plötzliche Geschäftsschließungen auf der einen Seite und völlig geplünderte Regale, andererseits brachten Unternehmen aber auch die Gesellschaft an ihre Grenzen. Zahlreiche Mitarbeiter in den Organisationen...

Persistent link: https://www.econbiz.de/10012206668

User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication

Gust, Benjamin - 2020

Persistent link: https://www.econbiz.de/10012210631

The pursuit of food well-being : the mechanisms behind consumers' food well-being, and their relevance for food retailing and marketing

Frentz, Florentine - 2020

Persistent link: https://www.econbiz.de/10012212372

Mastering global business development and sales management

Cook, Thomas A. - 2021 - First edition

"This book focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales...

Persistent link: https://www.econbiz.de/10012212573

Marketing und Öffentlichkeitsarbeit im Krankenhaus : Bausteine eines integrierten marktgerichteten Managementkonzepts

Cording-de Vries, Frauke (ed.) - 2021 - 1. Auflage

Trotz Wettbewerbsdruck und Fachkräftemangel werden Marketing und Öffentlichkeitsarbeit in der Krankenhauspraxis …

Persistent link: https://www.econbiz.de/10012213404

The aging consumer : perspectives from psychology and marketing

Drolet, Aimee Leigh (ed.); Yoon, Carolyn (ed.) - 2021 - 2nd edition

"The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age …, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing … on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of …

Persistent link: https://www.econbiz.de/10012216079

Handelsmarketing : Grundlagen der marktorientierten Führung von Handelsbetrieben

Ahlert, Dieter; Kenning, Peter; Brock, Christian - 2020 - 3., vollständig überarbeitete und erweiterte Auflage

Persistent link: https://www.econbiz.de/10012216426

Driving green consumerism through strategic sustainability marketing

Farzana Quoquab (ed.); Thurasamy Ramayah (ed.); … - 2018

"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and...

Persistent link: https://www.econbiz.de/10012392946