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will become dependent subcontractors on electronic markets. Consumers invest time and effort building up a relation with a …In this article, contrary to popular belief, it is argued on the basis of Transaction Cost Economics that consumers … discriminate prices. As subcontractors consumers face high switching costs and are thus dependent on producers or e …
Persistent link: https://www.econbiz.de/10010837616
This paper analyses the branding strategy of a leading French food producer in the fast growing Chinese market. The company, Danone Group (DG), has long been operating internationally with success. However, like several multinational enterprises, its initial entry into China was a failure....
Persistent link: https://www.econbiz.de/10009465504
specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond … study findings reflect that adopting electronic marketing approach can help them to offer new improved product or innovative …
Persistent link: https://www.econbiz.de/10012042994
This article will describe the interactive sculpture Arbor in conceptual and operational terms, analyzing the relation developed with users, peering into the technology and the interfaces installed, checking the elapsed interventions and anticipating possible exploits. Arbor, due to its original...
Persistent link: https://www.econbiz.de/10012043646
The Internet has changed the way newspapers do business. However,traditional print newspapers globally are seizing the opportunity,are delivering digital content and are becoming major players inthe online world.This exploratory study investigates the critical success factorsfor, challenges...
Persistent link: https://www.econbiz.de/10009447699
This eGISE network paper seeks to evaluate issues relating to the implementation ofelectronic reverse auctions (eRA) within local government procurement processes. Theadoption of an eRA invites pre-qualified suppliers to compete with each other for a specifiedgood or service. Consequently, there...
Persistent link: https://www.econbiz.de/10009465387
Graphical user interfaces (GUIs) are being increasingly used in the classroom to provide users of computer simulations with a friendly and visual approach to specifying all input parameters and increased configuration flexibility. In this study, the authors first describe a number of software...
Persistent link: https://www.econbiz.de/10009476622
During the last decade the electronic trading on the stock exchanges advanced rapidly. Today almost every exchange is … running an electronic trading system. In this context the term algorithmic trading describes a phenomenon, where computer … example telegraphy, the telephone, FAX or electronic settlement). Today the question is not, whether computer programs are …
Persistent link: https://www.econbiz.de/10009449077
of various types of electronic customer relationship management (eCRM) functions on customer satisfaction in the context …
Persistent link: https://www.econbiz.de/10009457442
of an organisation in the construction industry withreference to the adoption of technology and electronic trading … methods such aselectronic data interchange (EDI) and other methods of electronic commerce (Ecommerce).The second objective was …
Persistent link: https://www.econbiz.de/10009458971