Hornibrook, Susan A.; McCarthy, Mary; Fearne, Andrew - In: International Journal of Retail & Distribution Management 33 (2005) 10, pp. 701-715
Purpose – For supermarkets in the UK and the Republic of Ireland, the strategic importance of own label or retail brands is crucial, with sales of fresh beef almost exclusively sold under the retail brand. Given safety and quality issues, this study seeks to understand pre‐pack consumers'...