Showing 1 - 10 of 250
Persistent link: https://www.econbiz.de/10012494428
The article attempts to explain the apparent discrepancy between strong opposition to the minimum quota for Australian domestic drama and the regular supply of domestic drama in excess of the quota. The article examines the relative profitability of domestic and imported television drama...
Persistent link: https://www.econbiz.de/10009188704
Persistent link: https://www.econbiz.de/10010401590
Persistent link: https://www.econbiz.de/10011657332
Persistent link: https://www.econbiz.de/10013417073
Purpose The purpose of this paper is to map the variables that affect the customer-based brand equity (CBBE) of media channels (television news) in an emerging market context. Design/methodology/approach The study adopted structural equation modelling (SEM) to investigate the causal...
Persistent link: https://www.econbiz.de/10014946981
Persistent link: https://www.econbiz.de/10009790661
The existing literature on two-sided markets addresses participation externalities, but so far it has neglected pecuniary externalities between competing platforms. In this paper we build a model that incorporates both externalities. In our setup differentiated platforms compete in advertising...
Persistent link: https://www.econbiz.de/10010365882
The existing literature on "two-sided markets" addresses participation externalities, but so far it has neglected pecuniary externalities between competing platforms. In this paper we build a model that incorporates both externalities. In our setup differentiated platforms compete in advertising...
Persistent link: https://www.econbiz.de/10010439376
The existing literature on two-sided markets addresses participation externalities, but so far it has neglected pecuniary externalities between competing platforms. In this paper we build a model that incorporates both externalities. In our setup differentiated platforms compete in advertising...
Persistent link: https://www.econbiz.de/10010333917