Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Year of publication: |
2021
|
---|---|
Authors: | Uribe, Rodrigo ; Buzeta, Cristian ; Manzur, Enrique ; Alvarez, Isabel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 127.2021, p. 454-463
|
Subject: | Football soccer | Ratings | Sports marketing | Television audiences | World cup | Fußball | Football | Sportveranstaltung | Sport event | Sportmarketing | Profisport | Professional sports | Fernsehprogramm | Television programme | Mediennutzung | Media usage | Sportökonomik | Sports economics | Großveranstaltung | Big event |
-
Armchair fans : modelling audience size for televised football matches
Buraimo, Babatunde, (2022)
-
The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu, (2020)
-
Scoppa, Vincenzo, (2015)
- More ...
-
Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo, (2022)
-
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo, (2016)
-
Store brand and national brand promotion attitudes antecedents
Manzur, Enrique, (2011)
- More ...