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Using an expanded theory of planned behavior to predict adolescents' intention to engage in healthy eating
Chan, Kara; Prendergast, Gerard P.; Ng, Yu Leung - In: Journal of international consumer marketing 28 (2016) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10011459949
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The efficacy of anti-smoking advertisements : the role of source, message, and individual characteristics
Samu, Sridhar; Bhatnagar, Namita - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 237-250
Persistent link: https://www.econbiz.de/10003832750
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Za zdorovye! : Soviet health posters as social advertising
Fox, Karen F. A. - In: Journal of macromarketing : examining the interactions … 29 (2009) 1, pp. 74-90
Persistent link: https://www.econbiz.de/10003818767
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Australian consumers' discernment of different sources of "healthy eating" messages
Jones, Sandra C.; Tapsell, Linda; Andrews, Kelly L.; … - In: Australasian marketing journal 17 (2009) 4, pp. 238-246
Persistent link: https://www.econbiz.de/10003901794
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The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi; Hogg, Margaret K. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
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The nature and framing of gambling consequences in advertising
Orazi, Davide C.; Lei, Jing; Bove, Liliana L. - In: Journal of business research : JBR 68 (2015) 10, pp. 2049-2056
Persistent link: https://www.econbiz.de/10011373171
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Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann; Eisend, Martin - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
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Psychological ownership : a social marketing advertising message appeal? : not for women
Folse, Judith Anne Garretson; Moulard, Julie Guidry; … - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 291-315
Persistent link: https://www.econbiz.de/10009744452
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Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
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Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan; Cheong, Yunjae; Lim, Joon Soo - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 473-494
Persistent link: https://www.econbiz.de/10011546541