which candidates air their advertising. We combine ad tracking data with survey data on the audience of each television …. Moreover, an analysis predicting the ratio of the Democratic to Republican advertising on each program shows that audience …

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …