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It is easy to do the right thing : avoiding the backfiring effects of advertisements that blame consumers for waste
Birau, Mia M.; Faure, Corinne - In: Journal of business research : JBR 87 (2018), pp. 102-117
Persistent link: https://www.econbiz.de/10011866556
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Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John; Gountas, Sandra; Ciorciari, Joseph; … - In: Journal of business research : JBR 105 (2019), pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
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It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra; Nan, Xiaoli - In: Health marketing quarterly 34 (2017) 3, pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
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Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin; La Ferle, Carrie; Edwards, Steven M. - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
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From philanthropy to broader social engagement : Muslim consumers' response to social marketing strategies in Dubai
Nickerson, Catherine; Goby, Valerie Priscilla - In: Journal of Islamic marketing : JIMA 7 (2016) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10011640360
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Language and thought : linguistic relativity in social marketing communication
Goel, Manvi; Sharma, Vinay; Gupta, Omprakash K. - In: International journal of consumer studies 48 (2024) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10014531722
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Organizational communication and social marketing strategies targeting Spanish consumers of fashion : sustainability as a form of happiness management
Jiménez-Marín, Gloria; Galiano-Coronil, Araceli; … - In: Corporate governance : international journal of … 22 (2022) 3, pp. 506-520
Persistent link: https://www.econbiz.de/10013369192
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Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
Gangadharbatla, Harsha; Vardeman, Christopher; … - In: Journal of marketing communications 28 (2022) 3, pp. 253-271
Persistent link: https://www.econbiz.de/10013371013
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Historical inclusion and exclusion : New Zealand archives as primary resources for historical research
Kennedy, Ann-Marie; Krisjanous, Jayne; Welland, Sarah - In: Journal of historical research in marketing 14 (2022) 2, pp. 179-195
Persistent link: https://www.econbiz.de/10013329664
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The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van; Terblanche-Smit, Marlize; Pelser, Theuns - In: European business review 35 (2023) 2, pp. 202-222
Persistent link: https://www.econbiz.de/10013545956