Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
Harsha Gangadharbatla, Christopher Vardeman and Danielle Quichocho
| Year of publication: |
2022
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|---|---|
| Authors: | Gangadharbatla, Harsha ; Vardeman, Christopher ; Quichocho, Danielle |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 3, p. 253-271
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| Subject: | CSR | environmental messages | LOHAS | Message specificity | message theory | purpose-driven | Corporate Social Responsibility | Corporate social responsibility | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Social Marketing | Social marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2020.1857818 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013371013