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Challenges and opportunities of the global market lead agro-food small and medium firms (SMEs) to focus their source of value on production of high quality goods and implementation of flexible and robust supply chains. Despite the relevance of consolidators in the supply chain, few articles...
Persistent link: https://www.econbiz.de/10011825925
This paper discusses the impact of new information technologies, especially Internet, in the structure of the music industry and offers an assessment of the main influences that are reconfiguring the operation of music creation and production. The analysis covers the content and the...
Persistent link: https://www.econbiz.de/10011849188
strategy and performance. In doing so, we develop two forms of communication: fit and distraction. Fit refers to the congruence … between external communication and strategy, while distraction implies the external communication of an alternative strategy … enhance the effects of a corporate strategy on performance. Using a unique dataset of German small enterprises, we find that …
Persistent link: https://www.econbiz.de/10011854263
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly "servitizing" businesses. This book elaborates on the solution CI Analytics to...
Persistent link: https://www.econbiz.de/10011889540
The aim of this paper is to explore how destination strategy – marketing, employees, policy of planning and destination … using a strategy of constant innovation and continuous change. In order to be competitive, destination should offer flexible …
Persistent link: https://www.econbiz.de/10011920338
recommendations could be given in order to help defining business strategy which could help in satisfying the interests of customers …
Persistent link: https://www.econbiz.de/10011920363
and the ensuing support for environmental policies (or the lack thereof), their innovative strategy may reveal either …
Persistent link: https://www.econbiz.de/10011920395
The main goal of the paper is to analyse the objectives declared by the twenty professional associations of public relations, from the perspective of ethics. To answer in which way PR-associations consider ethics as one of the objectives of their work, the research used the qualitative content...
Persistent link: https://www.econbiz.de/10011920437
Continuous globalization, rapid development of information-communication technologies, and the presence of new burning challenges for the global community have contributed to the perception of corporate social responsibility as a strategic tool that allows for successful differentiation and...
Persistent link: https://www.econbiz.de/10011920457
In the context of increasing globalization, global competition and rapid change the EU sees innovation and its commercialization as an effective way to build long-term global competitive advantage. Innovation policy is a link between research and technological development policy and industrial...
Persistent link: https://www.econbiz.de/10011922454