The authors develop and test a model to study the influence of inventory-on-hand and price-based reference points on the consumption rate of consumers. The model is motivated by recent theoretical and empirical research which suggests inventory pressure can cause consumers to increase...

This dissertation explores the relationship between sustainable food consumerism and mental models. A special focus is placed on the concepts of spirituality and mindfulness as they inform and alter the mental processing of stimuli. The guiding study questions are: (1) Which mental models and...

Nutrition labeling literature yields fragmented results about the effect of front-of-package (FOP) nutrition label formats on healthy food choice. Specifically, it is unclear which type of nutrition label format is effective across different shopping situations. To address this gap, we adopt a...