New EU legislation (EU Regulation 1924/2006) will allow a number of nutrition and health claims in food products. The objective of this research was to study how health claims affect consumers' perception of other product attributes. A survey with a total of 4612 respondents from the Nordic...

There are two main research traditions for analyzing market basket data that exist more or less independently from each other, namely exploratory and explanatory model types. Exploratory approaches are restricted to the task of discovering cross-category interrelationships and provide marketing...

This thesis covers (i) the application of the flagship store in the fast-moving consumer goods industry as a communication tool, (ii) the inclusion of future brand-directed consumer behavior (i.e., future brand loyalty, word-of-mouth advertising, standard and special product sales in the...

Corporate social responsibility (CSR) has become a substantial firm investment. However, the firm value implications of CSR, i.e., whether doing good aligns with doing well, are still a topic of hot debate in practice and research alike. More than three decades of research have only produced...

Although there is a lot of evidence for the positive welfare effects of contract farming, it is not clear how to integrate farmers into contracts and how to maintain stable long-term-relationships between farmers and agri-business firms. While Contract Farming is a formal institutional...