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Neurale Korrelate der Kundenloyalität : eine neuroökonomische Studie

Backhaus, Christof; Plassmann, Hilke; Kenning, Peter; … - In: Schwerpunkt: Neuroökonomie, Neuromarketing und …, (pp. 197-224). 2007

Persistent link: https://www.econbiz.de/10003512988

Was kostet Angst? : eine neuroökonomische Studie zum Home-Bias

Kenning, Peter; Mohr, Peter; Plassmann, Hilke - In: Neuroökonomie : neue Theorien zu Konsum, Marketing und …, (pp. 171-189). 2007

Persistent link: https://www.econbiz.de/10003534033

Contributions to decision neuroscience

Hansen, Flemming; Kenning, Peter; Plassmann, Hilke - In: Journal of Economic Psychology 31 (2010) 5, pp. 764-766

Persistent link: https://www.econbiz.de/10008869341

Neural correlates of the affect heuristic during brand choice

Plassmann, Hilke; Kenning, Peter; Deppe, Michael; … - EconWPA - 2005

In this working paper it is investigated how affect and cognition interact in consumer decision making. The research framework is multidisciplinary by applying a neuroscientific method to answer the question which information is processed during brand choice immediately when the decision is...

Persistent link: https://www.econbiz.de/10005125573

Contributions to decision neuroscience : editorial

Hansen, Flemming; Kenning, Peter; Plassmann, Hilke - In: Journal of economic psychology : research in economic … 31 (2010) 5, pp. 764-766

Persistent link: https://www.econbiz.de/10009272608

A window to the consumer's mind : application of functional brain imaging techniques to advertising research

Ahlert, Dieter; Kenning, Peter; Plassmann, Hilke - In: International advertising and communication : current …, (pp. 163-178). 2006

Persistent link: https://www.econbiz.de/10003378119

Neuroökonomie : eine Standortbestimmung aus wirtschaftswissenschaftlicher Perspektive : an overview from an economic perspective

Kenning, Peter; Plassmann, Hilke - In: Schwerpunkt: Neuroökonomie, Neuromarketing und …, (pp. 83-128). 2007

Persistent link: https://www.econbiz.de/10003512973

Neurale Korrelate attraktiver Anzeigen

Kenning, Peter; Plassmann, Hilke; Krämer, Julia; … - In: Schwerpunkt: Neuroökonomie, Neuromarketing und …, (pp. 277-298). 2007

Persistent link: https://www.econbiz.de/10003513084

Der Einfluss der Markeninformation auf Kaufentscheidungen

Deppe, Michael; Schwindt, Wolfram; Kugel, Harald; … - In: Schwerpunkt: Neuroökonomie, Neuromarketing und …, (pp. 299-345). 2007

Persistent link: https://www.econbiz.de/10003513093

Applications of functional magnetic resonance imaging for market research

Kenning, Peter; Plassmann, Hilke; Ahlert, Dieter - In: Qualitative market research : an international journal 10 (2007) 2, pp. 135-152

Persistent link: https://www.econbiz.de/10003458811

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