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Neuroökonomik, Neuromarketing und Consumer Neuroscience : eine Standortbestimmung aus Sicht der Perspektive der Wissenschaft

Kenning, Peter - In: Neuromarketing : Erkenntnisse der Hirnforschung für …, (pp. 23-36). 2014

Persistent link: https://www.econbiz.de/10010341969

Consumer trial, continuous use, and economic benefits of a retail service innovation : the case of the personal shopping assistant

Evanschitzky, Heiner; Iyer, Gopalkrishnan R.; Pillai, … - In: The journal of product innovation management : an … 32 (2015) 3, pp. 459-475

Persistent link: https://www.econbiz.de/10011441406

Consumer confusion in German food retailing : the moderating role of trust

Wobker, Inga Kristina; Eberhardt, Tim; Kenning, Peter - In: International journal of retail & distribution management 43 (2015) 8, pp. 752-774

Persistent link: https://www.econbiz.de/10011443501

The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)

Rampl, Linn Viktoria; Opitz, Christian; Welpe, Isabell M.; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 361-374

Persistent link: https://www.econbiz.de/10011486571

Debt out of control : the links between self-control, compulsive buying, and real debts

Achtziger, Anja; Hubert, Marco; Kenning, Peter; Raab, … - In: Journal of economic psychology : research in economic … 49 (2015), pp. 141-149

Persistent link: https://www.econbiz.de/10011506154

The neural underpinnings of performance-based incentives

Strombach, Tina; Hubert, Marco; Kenning, Peter - In: Journal of economic psychology : research in economic … 50 (2015), pp. 1-12

Persistent link: https://www.econbiz.de/10011506468

Utilitarian and hedonic motivators of shoppers' decision to consult with salespeople

Haas, Alexander; Kenning, Peter - In: Journal of retailing 90 (2014) 3, pp. 428-441

Persistent link: https://www.econbiz.de/10010408212

Affektive und kognitive Verhaltensstrategien zur Überwindung von Informationsasymmetrien im Konsumgüterhandel : eine empirische Analyse mit kartellrechtlichen Implikationen

Kenning, Peter; Wobker, M. A. Inga - In: Betriebswirtschaftliche Forschung und Praxis : BFuP 64 (2012) 6, pp. 626-642

Persistent link: https://www.econbiz.de/10009679562

Consumer trust in food retailers : conceptual framework and empirical evidence

Rampl, Linn Viktoria; Eberhardt, Tim; Schütte, Reinhard; … - In: International journal of retail & distribution management 40 (2012) 4, pp. 254-272

Persistent link: https://www.econbiz.de/10009561598

What do people know about the economy? : a test of minimal economic knowledge in Germany

Wobker, Inga; Lehmann-Waffenschmidt, Marco; Kenning, Peter - 2012

This research evaluates Minimal Economic Knowledge (MEK) in Germany - that is, basic knowledge of economic facts, concepts, and causal relationships needed for understanding and successfully participating in the economy. It is addressed to gain an understanding of the level of Minimal Economic...

Persistent link: https://www.econbiz.de/10009682074