Scholars generally assume that consumer ratings reflect consumer satisfaction, but ratings can be influenced by the design of the rating system. We examine two rating designs — single-dimensional (SD) rating systems, which elicit overall ratings only, and multidimensional (MD) rating systems,...

Many experimental research designs offer participants the opportunity to chat with each other. While experimental research has traditionally treated text as process data, this paper proposes a novel approach to interpret and use chat data in a structured supervised classification task....

Over the last two years a research field has developed under the banner of 'neuroeconomics' in which recent neuroscientific methods are deploid to analyze economically relevant processes. This paper aims to provide an overview of the methodology and current state of neuroeconomic research by...

Much research in consumer psychology has investigated how affective reactions unrelated to a decision at hand (i.e., incidental affect) influence consumers’ preconsumption preferences. Most of this research has approximated the incidental affect through its valence or induced action tendency...