Les relations publiques sont le plus souvent presentees parmi les instruments de communication marketing comme un element secondaire. Qu'en est-il en marketing international? Ce texte a donc pour objet de deblayer le terrain et, plus precisement : de preciser la place des relations publiques en...

This paper presents a simulation of a global investment strategy that combines diversification and option strategies, in particular the covered call strategy, on the Swiss Exchange.

In the present contribution , the concept development of competence and capability-related research from its beginnings in the 1950s to the most recent contributions of the 1990s will be illustrated. Common themes in the different approaches will be highlighted and their idiosyncratic...

Since little has been published on this topic, the first objective adressed in the paper is to identify the kinds of situations in which public relations are likely to play an important role in international marketing, the next is to determine the specific communication tasks to be performed in...

In this paper we study special barrier functions for the convex cones, which are the sum of a self-concordant barrier for the cone and a positive-semidefinite quadratric form. We show that the central path of these augmented barrier functions can be traced with linear speed. We also study the...

L'objet de ce travail est double: d'une part nous allons etudier les differentes contributions theoriques et empiriques relatives a la gestion de portefeuille et au phenomene des fonds de placement. D'autre part nous aborderons la question avec la perspective de l'investisseur, en se demandant...

Dans cet article, nous analysons un aspect concret de la methode Activity Based Costing (ABC), qui porte sur la problematique du choix des inducteurs de couts et les consequences de ce choix. La methode ABC suggere qu'en plus des variables de volume, la fonction de cout soit egalement determinee...

This paper investigates the optimal bidding strategy for the initial bidder in takeover contests. In the theoretical model, the initial bidder has the choice between making a low or a high preemtive initial bid. Both types of bids can lead to a competitive auction process among bidders, and both...

Nous nous situons, dans ce papier qui ne fait qu'etablir certains resultats demeurant a exploiter, sur le plan de methodes purement deterministes et presentons une approche qui a trait a la theorie de l'approximation. Nous nous attachons a decouvrir la divergence fondamentale existant entre un...

We describe the analytic center cutting plane method and its relationship to classical methods of nondifferentiable optimization and column generation. Implementations issues are also discussed, and current applications listed.