This acticle summerizes research findings published on the advertising in China by leading Anglo-Saxon marketing and management journals over the past ten years. Its goal is to highlight the implications of these findings for the marketing personnel of foreign firms wishing to market and...

Ce memoire analyse la situation economique et financiere de la Thailande au debut de l'annee 1997 et tente de determiner si ce pays risque de subir une crise similaire a celle qu'a connue le Mexique en 1994. L'etude de l'evolution d'un certain nombre de parametres economiques et financiers de la...

The objective of operations on futures markets may be either hedging or speculation. In this paper, we wish to give a desciption of futures markets with two groups of operators with heterogeneous expectations: hedgers-speculators, and pure speculators. The existence of carry-over costs is taken...

Ce texte aborde la question de la critique du marketing tel qu'il est enseigne dans les manuels a l'heure actuelle. Il traite de trois courants particuliers : la contestation de certains elements fondamentaux du marketing; sa defonctionnalisation annoncee dans l'entreprise; l'avenement d'un...

SETSTOCH is a tool for linking Algebraic Modeling Languages with Specialized Stochastic Programming Solvers. Its main role is to retrieve from the modeling language a dynamically ordered core model (baseline scenario) that is then sent automatically to the Stochastic Solver. The user is thus...

This paper addresses the issues involved with an interior point-based decomposition applied to the solution of linear programs with a block-angular structure. Unlike classicla decomposition schemes that use the simplex method to solve subproblems, the approach presented in this paper employs a...

'Knowledge management' (KM) figures among the most popular recent conceptual innovations in business management. In this article, we analyze the recent surge of KM from a fashion perpective. We present an analysis of the emerging discourses building on the term 'knowledge management ; ' in...

Depuis le debut des annees 1990, le sujet du capital de marque recoit une attention particuliere en marketing, Cependant, ce domaine de recherche est caracterise par le manque d'un cadre conceptuael general et par une grande diversite des approches methodologiques. Ce texte donne un bilan de...

This survey compares different portfolio selection frameworks, namely the common mean-variance analysis versus different mean-downside risk analysis, to determine which of these frameworks leads to the most efficient portfolio selection.

In this paper, it is examined whether the structure of constrained submarkets constructed according to three a priori classifications (property type, house value and geographical areas) differs from that of unconstrained submarkets constructed by means of principal component analysis and cluster...