The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the identification of presence of internet marketing and its...

Increasing the productivity of an economy requires improvements in the productivity of its companies, and therefore greater business success. It should be noted that a company on the road to success is more productive. The objective of this paper is to analyse how internal and external factors...

This research sought to provide insight on those strategies and business activities associated with successful micro-retail entrepreneurs, specifically in arts-related firms where minimal research has been conducted. The relationship with gender was also investigated. A series of empirical...

The problems of ethical values represent a subject that is present so often in the theoretical studies on business management, but it is treated with insufficient attention at the level of business community. The paper talks about the managerial ethics trough the perspective of the approach as a...

Prior research has identified individual characteristics that distinguish business owners from non-business owners. We tested our contention that not every successful business owner can be characterized by such typical “entrepreneurial†characteristics. Multiple Analysis of Variance...

The research explored the antecedents and outcomes of seeking information and advice about the marketplace in which a small firm exists. A survey of 185 small business owners suggested that both operating in a dynamic environment and having complex marketing activities had a direct link to the...

Work integration social enterprises are an emerging reality in the Spanish State, and both the number of such enterprises and the resources allocated to this area by the different regional Authorities are increasing exponentially. However, the studies carried out to date are largely descriptive...

This study explores the notions of 'success' and 'failure' held by senior executives in the UK and Irish airline industry. Previous studies of this industry have tended to be from a positivist perspective, focusing on financial performance at the level of 'airline' or 'airline industry'. This...