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Sad and violent but I enjoy it : children's engagement with dark tourism as an educational tool
Israfilova, Firangiz; Khoo-Lattimore, Catheryn - In: Tourism and hospitality research : THR 19 (2019) 4, pp. 478-487
Persistent link: https://www.econbiz.de/10012165738
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Optimal pricing and advertising policies for a one-time entertainment event
Jørgensen, Steffen; Zaccour, Georges - In: Journal of economic dynamics & control 100 (2019), pp. 395-416
Persistent link: https://www.econbiz.de/10012130992
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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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Consumer spending on entertainment and the Great Recession
Gao, Liping; Kim, Hyeongwoo - 2017
Persistent link: https://www.econbiz.de/10011788782
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Play on demand : why do players play the mobile games they do
McCauley, Brian; Merola, Giovanni; Gumbley, Sarah - In: International journal of e-business research : an … 13 (2017) 4, pp. 37-54
Persistent link: https://www.econbiz.de/10011764352
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Football in Brazil : what brings fans/consumers to stadiums and arenas in the city of São Paulo
Mazzei, Leandro Carlos; Moraes, Ivan Furegato; Oliveira … - In: International journal of sport management and marketing … 20 (2020) 3/4, pp. 193-210
Persistent link: https://www.econbiz.de/10012523285
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Consumer attitude of "Y" generation towards mobile advertising in Kuala Lumpur, Malaysia
Ganesh, R.; Fattakhova, Lolita - In: International journal of electronic business : IJEB 16 (2021) 2, pp. 186-209
Persistent link: https://www.econbiz.de/10012597994
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Threat alternative which might impede the growth of filmed entertainment and the multiplex industry
Senthil Kumar A. B.; Valliappan, M. - In: Journal of world economic review 13 (2018) 1, pp. 13-16
Persistent link: https://www.econbiz.de/10011992398
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Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van; Reijmersdal, Eva A. van - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
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Drivers of brand equity of television news channels : evidences form emerging market
Bakshi, Madhupa; Mishra, Prashant - In: Marketing intelligence & planning 35 (2017) 1, pp. 147-162
Persistent link: https://www.econbiz.de/10011657332