Play on demand : why do players play the mobile games they do
Year of publication: |
October-December 2017
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Authors: | McCauley, Brian ; Merola, Giovanni ; Gumbley, Sarah |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 13.2017, 4, p. 37-54
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Subject: | Entertainment | Escapism | Flow | Game Popularity | Mobile Games | Self-Determination | Uses and GratificationsTheory | Word-of-Mouth | Spieltheorie | Game theory | Computerspiel | Video game | Mobilkommunikation | Mobile communications | Virales Marketing | Viral marketing | Mobile Anwendung | Mobile application |
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