Farm producers attempt to mitigate risk and uncertainty by utilizing accurate and reliable information. This research attempts to identify sources of information used by Ohio fruit producers and then determine which of these sources are best meeting their information needs. Results are based on...

This is a report of a customer intercept survey of customers in seven central Ohio grocery stores. Six were conventional stores of a national grocery chain (Traditional Grocery); of these, two were suburban , two were city central, and two were in predominately rural locations. The seventh store...

Consumer demand for local foods has been increasing dramatically over the past several years. Many food producers and marketers are raising their capacity to incorporate local food. Revenue from local Farmers’ Market and Community Supported Agriculture has become a greater source of income...

Several economic and socioeconomic factors are identified which influence farmers' demand for information. Many information sources are identified and categorized into general and specialized classes. Relevant economic and socioeconomic factors which impact these classes of information demands...

Internet consumer surveys have become increasingly popular in agricultural and food research. This study compares the results of an identical survey instrument implemented by mail and the Internet respectively. Aspects compared include survey logistics, timeline, costs, consumer demographic and...

This research furthers the assessment of consumer demand for locally produced foods, while also considering a host of other food attributes that may interact to influence consumer utility. Using stated preference data from a choice-based conjoint analysis survey instrument, we estimate...

Locavorism and the Local Food Movement have captured attention of consumers, production suppliers and academic researchers. Local food advocates emphasize the benefits of locally grown food from fresher to better tastes and to more energy efficient due to shorter transportation distance....

A random sample of 200 Ohio fruit producers were surveyed in January 1988, regarding their use of information for decision making. Survey responses were used to determine if improved marketing information increases the likelihood of Ohio fruit producers gaining a larger share of Ohio's produce...

Farmer perceptions of extension program delivery methods and an analysis of the relationships of method and farmer characteristics to evaluation scores are presented. Evaluation scores tend to increase with written, interactive and variable-scheduled methods and methods where users determine the...