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Purpose vs mission vs vision : persuasive appeals and components in corporate statements

Fitzsimmons, Alexis Bajalia; Qin, Yufan Sunny; Heffron, … - In: Journal of communication management 26 (2022) 2, pp. 207-219

Persistent link: https://www.econbiz.de/10013384810

Assessing the impacts of internal communication : employer branding and human resources

Fernandes, Raquel; Sousa, Bruno; Fonseca, Manuel; … - In: Administrative Sciences : open access journal 13 (2023) 6, pp. 1-13

(digital marketing and employer branding) and for socially responsible behavior by organizations (in a Portuguese context). … Branding, with a special focus on the close relationship that employees feel with the company. To perform this analysis, a case … obtained, it is concluded that the Employer Branding perceived by the employees is of a positive image of the company, but they …

Persistent link: https://www.econbiz.de/10014319300

Corporate social responsibility and behavioral intentions : a mediating mechanism of brand recognition

Singh, Varsha; Kathuria, Sakshi; Puri, Deepika; Kapoor, … - In: Corporate social responsibility and environmental management 30 (2023) 4, pp. 1698-1711

Persistent link: https://www.econbiz.de/10014325551

Wells Fargo : a corporate recovery model to bank on

Welch, James S. <Jr.> - In: The journal of business strategy 44 (2023) 5, pp. 247-256

Persistent link: https://www.econbiz.de/10014332043

How to build a conscientious corporate brand together with business partners : a case study of Unilever

Iglesias, Oriol; Mingione, Michela; Ind, Nicholas; … - In: Industrial marketing management : the international … 109 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014282239

How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories

Loureiro, Sandra Maria Correia; Friedmann, Enav; … - In: Journal of business research : JBR 164 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014303784

The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)

Ghaffar, Abdul; Islam, Tahir; Kincl, Tomas; Hakeem, Abdul; … - In: Journal of global scholars of marketing science : … 33 (2023) 3, pp. 475-494

Persistent link: https://www.econbiz.de/10014319623

Wrinkles in a CSR story : mismatched agendas in fast fashion service brands' CSR reputation

Mickelsson, Jacob; Van Haren, Joep; Lemmink, Jos - In: Journal of service management 34 (2023) 2, pp. 256-273

Persistent link: https://www.econbiz.de/10014337951

Expanding branding : effects of multiple brand types on organizational attractiveness

Wu, Lusi; Dineen, Brian R. - In: Chinese management studies 17 (2023) 6, pp. 1346-1367

Persistent link: https://www.econbiz.de/10014482662

The conscientious corporate brand : definition, operationalization and application in a B2B context

Abratt, Russell; Kleyn, Nicola - In: The journal of business & industrial marketing 38 (2023) 10, pp. 2122-2133

Persistent link: https://www.econbiz.de/10014471887