The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Abdul Ghaffar, Tahir Islam, Tomas Kincl, Abdul Hakeem and Anshuman Sharma
| Year of publication: |
2023
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|---|---|
| Authors: | Ghaffar, Abdul ; Islam, Tahir ; Kincl, Tomas ; Hakeem, Abdul ; Sharma, Anshuman |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 33.2023, 3, p. 475-494
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| Subject: | brand authenticity | Corporate social responsibility | healthcare | information processing theory | service quality | Corporate Social Responsibility | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Firmenimage | Corporate reputation | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2023.2199306 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014319623