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Trade liberalization and disaggregated import demand in Uganda

Gaalya, Micah Samuel - In: Modern economy 6 (2015) 3, pp. 316-337

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Effect of price and brand on common platform appliance failure

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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam

Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273

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Does marketing ambidexterity boost marketing performance? : empirical evidence in Indonesia's consumer goods

Adiwijaya, Karto; Wahyuni, Sari; Gayatri, Gita; Mussry, … - In: Journal of global marketing 33 (2020) 4, pp. 266-288

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The rhetoric of celebrity endorsement strategy and consumer purchase intention on fast moving consumer goods among Al-Hikmah University undergraduate students

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Industrial growth and consumer goods inflation in Mexico : an econometric analysis

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International trade and retail market performance and structure : theory and empirical evidence

Meinen, Philipp; Raff, Horst - 2018

Based on a theoretical model featuring heterogeneous retailers that may source globally and operate as chains, we derive a number of hypotheses that link trade integration to retail firm performance and to the structure of retail markets. We empirically test these predictions using Danish...