The paper starts from the hypothesis that traditional approaches to segmentation are seriously flawed because the object of segmentation, the consumer, has dramatically changed over the past 30 years. The New Consumer actively defies segmentation attempts by marketing professionals and thus...

The paper laments the current confusion in business science with regard to its epistemology. Any scientific discipline needs a firm structural basis, otherwise research is unfocused and flawed. In business science not even the vocabulary is clear: terms like Management and Business...

This paper presents a revision and re-structuring of the Resources/Capabilities/Competences (RCC) perspective, arguably the most important research program in strategy, based on a thorough epistemological analysis and a re-interpretation of Edith Penrose’s 1959 classic. Three distinct schools...